“What you call love was invented by guys like me to sell nylons.”
November 2, 2007
The advertising world is a crazy place. In the heydays of advertising, it was very much a boys club. If anyone has watched AMC’s Mad Men, it’ll give you a sense of how Madison Avenue was run back in the 60s (though the show is not completely correct given that it’s meant to entertain and not document).
It seems like that mentality hasn’t completely disappeared. Steve Biegel, a former Dentsu USA Creative Director, has filed a complaint against his old boss for raunchy behavior. Seems like advertising people are still just as sex-crazed as investment bankers or entertainment media moguls.
The ad industry has calmed down a bit since regulators started cracking down on it, but each company still has its own story, its own history. Each company also has its own culture. And now I’m going to use this chance to segue into the real reason why I wrote this post – to talk about the different company cultures.
I feel like I’ve been researching the industry long enough to know what’s going on with what industry. I’ve had close interactions with many companies, especially this past summer. I’ve talked to many people who’ve worked for each. I have impressions, both good and bad, of most of the major players in the industry, and on some of the minor players too. While it’s probably not a good idea to post what I would like to say here (never know who’s actually reading this thing), I’ll be happy to share what I know with anyone thinking of getting into the industry and would like some opinions about it. Feel free to email me at sarah.hu@stern.nyu.edu. Or go to redbooks.com to get very detailed information about the industry.
Oh Advertising, why are you so glamorous to the public?
Source: http://adage.com/article?article_id=121698
Sarah
Entry Filed under: Advertising, Sarah. .
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1.
Mike Wilson | November 3, 2007 at 10:03 am
Hi Sarah,
Lots of people reading..
This suit is without merit. The “story” is just that.
While some may pine for the Martini lunch, no one is missing sleaze.
I have been at Dentsu for about a year now and have found the execs both here and in Japan to be nothing but gentlemen, family men and people trying to do right by a proud company.
I recently participated in a climb up Mt Fuji which was chronicled in a recent Adweek article. Frankly, I was out of shape and found myself sucking wind at 11K feet. Toyo (Mr Shigeta) hung back, took my pack, got me some soup and hung back with me while I rested. That’s the kind of guy he is. A friend.
I know Steve Biegel as well. I worked two doors down from him at Ogilvy for years…
Sure, there are some scum bags in advertising. I worked on Wall Street for a while, they’re there too. I have spent enough time in Hollywood to see some stuff…
But this is a horrible public shaming of a man who doesn’t deserve it. And, like much of what you read, it’s just not the whole truth.
Especially the most important parts.
I am confident the truth will come out in the end.
Mike Wilson
CCO
Dentsu America
2.
Former DCA Employee | November 29, 2007 at 4:39 pm
Mike,
You should have finished the story. At the summit, Toyo had a hooker waiting for you. Because, that’s the kind of guy he is.
3.
Dorothy | December 5, 2007 at 2:06 pm
Mike-
You treat people poorly. It seems Tim’s arrogance has rubbed off on you. Lona told me you almost caused her to have a nervous breakdown and the company was possibly going to pay her off to keep her quiet about the whole thing. Especially to the client who liked her and valued her work.
I’ve never blogged before. But, I don’t like hypocrites.
Toyo? Friends?
It’s funny you think he’s yours.
When he gets what he needs from you he will throw you off that stinkin’ mountain and not look back.
Maybe he’ll feed you soup first.
4.
David Julian | December 11, 2007 at 12:03 pm
Apparently, that suit got dismissed and now he’s suing for RELIGIOUS BIASES!!
The plot thickens…