The old ‘Time is Money’ mantra

I am a fan of Sprint’s new campaign. The idea is to promote the fact that you get free minutes starting at 7pm as opposed to the 9pm that other services give you. This personally doesn’t have any effect on me since I have so many AT&T rollover minutes that I could probably talk for an entire day and not get charged. However, I do like the fact that Sprint is trying to save me time. Thank you, Sprint, for advertising a benefit and not just a feature.

Sprint’s waitless.org has a lot of videos that have excellent tips on how to do things more efficiently. Did you know that you can quickly peel a hard-boiled egg by peeling off both ends and then blowing into the shell? Or that you can rip your shirt off in one fell swoop? Suddenly there’s a site out there with which I actually want to interact. I’m tired of playing flash games where I have to shoot products and surf down grocery aisles. But watching videos that actually benefit my lifestyle are both helpful and entertaining.

Though for wireless carriers, it’s very difficult to draw people in with additional features. In the end, what I really want is a cheap service that works. AT&T, I’m glaring in your direction. Your four or five bars mean nothing to me if the other party can’t hear a word I’m saying when I’m calling from my apartment. Can you please just fix this problem so I don’t have to complain to you anymore?

Sarah