The Marketing Society

I love interactive billboards. It’s a great way to connect with the consumer while using a method that traditionally doesn’t do so. I’ve read articles about the billboard in San Fransisco (I think) where a billboard for milk wafted the smell of freshly baked cookies at you. And there was a billboard in Union Square this summer by Adobe where passersby can run around in front of the billboard and watch it react.

One such company that creates these billboards is Monster Media. You should watch some of the videos on their site. It’s pretty amusing.

Video found via Billboardom

Sarah