The Marketing Society

“NYU Stern’s Marketing Society members are part of a generation that truly understands the meaning of ‘think global, act local,’” says John Cassillo, from an article in Fashion Bimonthlyweeklydaily, a.k.a. Fashion Week Daily. Or, borrowing the wise words of International Marketing Management Professor Susan Douglas, we know how to be “glocal.”

The Marketing Society has been in a crazed state with our yearlong, ongoing International Anti-Counterfeiting Coalition project. On April 10, 2008, all of our hard work culminated in our Knowledge is Change event in Gould Plaza where fellow NYU students dropped by to get educated on the ills of buying counterfeit goods.

After exhaustive weekly meetings to create a campus-centered marketing campaign for the International Anti-Counterfeiting Coalition (IACC), we managed to agglomerate thousands of pins, vinyl banners, mountains of Subway sandwiches, traveling orders thanks to a clueless UPS man, delayed tableage and some hardcore Stern energy into the greatest party to ever grace the front of Tisch Hall.

We donned our awesome black Knowledge is Change tee shirts and handed out pins, brochures, and canvas bags to students to encourage them to stop buying fake goods on a perfect, sunny day. The Marketing Society was graced with reporters from Channel 9 News and NTDTV. It was also nice getting coverage from the World Journal, which is the largest Chinese newspaper in the U.S. Despite her snarky little comments about our volunteers and “lame” event, Ms. Lynn Yaeger was nice enough to mention us in her Village Voice article.

Afterwards, we congratulated each other on a well-executed effort, and collectively felt relieved that we had changed our campaign focus from the phrase ‘for realz’ to something signicantly more elegant. We were grateful for the support of our eager professors and deans who managed to stop by. More importantly, we got hundreds of our NYU comrades to stop by and get some REALLY REALLY useful knowlege on how to be better consumers. Who knew that campaign management could be so challenging, and yet…so fulfilling?

Much love,

Amy